uTest Changes Name to Applause & Buys Crowdtesting Firm Testhub

uTest has rebranded itself as Applause. The company also announced its entry into the EU market by acquiring German crowdtesting company, Testhub, which will become the European headquarters for Applause operations. The multi-million Euro deal consists of a combination of cash and equity and, as part of the acquisition, Berlin Technologie Holding (BTH) becomes a strategic investor in Applause EU.

The decision to acquire Testhub came after several months of discussions, and only after all the EU crowdtesting players had been researched and evaluated. In the next month, Testhub will transition to Applause EU and make additional hires in several key markets. In addition to being an investor in Applause EU, Berlin Technologie Holding will serve as an advisor and facilitator, connecting the company with local market expertise and future customer demand.

Since launching as uTest in 2008, Applause has achieved many milestones, including raising funding of $80MM, especially in a $43MM E Round, led by Goldman Sachs in January 2014. It works now with more than 140,000 testers from 200 countries & territories

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